For this project, I extended Playtika’s brand identity to a playful and unique direction for a series of maternity leave gift onesies. The goal was to create designs that celebrate new arrivals while staying true to the gaming company’s fun and energetic spirit. I developed custom baby-themed illustrated icons and clever wordplay inspired by gaming terminology, all rooted in Playtika’s existing brand guide and marketing tone. The final set of designs is whimsical, on-brand, and memorable, turning a simple gift into a playful expression of the company’s personality.