Thrive Rebrand Design
The visual identity was redesigned to convey optimism, adventure, and professionalism, reflecting the program’s core values. A vibrant two-color palette of bright blue and yellow was chosen, with blue representing trust and education, and yellow symbolizing energy and new possibilities. Custom icons—such as a star, speech bubble, lightbulb, and airplane—highlight key program pillars like learning, communication, innovation, and travel. Bold imagery and textual elements reinforce the brand’s dynamic personality. Recurring circular motifs and consistent color blocking create a cohesive, recognizable, and striking presence.
Thrive is an immersive study abroad program at Hebrew University and Tel Aviv University that enables students to continue their studies and live in Israel while experiencing Israeli society and deepening their connection to their Jewish heritage.
Branding projects are my favorite, especially when they align with such special values and with people who do so much good.
